Build a brand you're wildly obsessed with by living a life that's wildly extraordinary.
A monthly membership for multipassionate, rule-breaking creative women who want to live a wildly extraordinary life and build a personal brand they're completely obsessed with... and get paid to be exactly who they are.
Can I be honest with you?
The most capable creative women are usually the ones who get in their own way the most.
Every time a new content hack lands in your feed, your logical brain thinks maybe this is the one that finally makes me consistent... and then you sit down to create, your inner critic kicks in, and three hours later nothing has gone out.
Deep down you know it's you getting in your own way, and I say that with so much love because I've been there too.
After a decade of coaching creative women, I can tell you the most capable ones procrastinate the most, because that big beautiful brain can picture every way it could go wrong.
The wild cards who build magnetic brands still overthink... they've just learned to overthink the possibility instead of the problem.
That's what this Club is for. We make you so obsessed with who you are that sharing your work becomes the most fun part, and then we build a brand around it that nobody could ever copy.
The method behind everything #BTCPIK
The Wild Card World is built on this Philosophy.. to live an extraordinary life, you must Become The Coolest Person You Know (#BTCPIK)
In 2020, I left a long-term relationship that had, over many years, quietly chipped away at my self-esteem and my confidence. I didn't even fully realise how much until I was on the other side of it.
So I spent the year that followed doing something I'd never really done before. I dedicated my alone time to becoming obsessed with becoming myself.
Not in the traditional personal development way. Not journaling prompts and affirmations, I mean I actually started doing all of the cool stuff I'd always wanted to do. I started Muay Thai, got a motorbike. I let myself dance. I let myself be the wildly creative, multi-passionate, chaotic, beautiful person I actually am and I allowed myself to enjoy every moment of it.
And something extraordinary happened.
I felt more alive than I had in years. I was so full of my own life, so genuinely obsessed with what I was building and who I was becoming, that it spilled over into everything I created. People felt it. I started getting comments and messages every day “you’re such a vibe” “I cannot stop watching you”.
The numbers followed. My income tripled. My audience exploded. My content became magnetic in a way it had never been before. Not because I learned a new strategy. Because I finally became the coolest person I know.
That experience became my life philosophy. At the end of 2021, I coined the term Becoming The Coolest Person You Know… or BTCPIK. I’m so committed to it I have it tattooed on my arm.
Because here is what I truly believe, with everything I have. When you know who you truly are and you embrace your own uniqueness unapologetically, magic happens. I have helped more people build a successful personal brand by helping them tap into their uniqueness, through their hobbies, their interests, their personality, their energy than I ever have with a content calendar or a Canva template.
The wild magic isn't in the strategy. The wild magic is in you.
When you become the coolest person you know and build your brand from that place, everything changes.
Perfectionism loosens its grip because you like yourself enough to just share the thing, and comparison gets kind of boring because you're far too fascinated by your own life to care what anyone else is doing. The fear of judgement softens too, because when you think you're the coolest person you know, what other people think just... doesn't matter as much.
And that's when standing out and building a community who are obsessed with you starts to feel like play instead of work. Because it is.
My people are the creative rebels with a hundred ideas and a head full of possibility, and they are not lacking information, they're paralysed by an inner critic that questions them every single time they go to take action. My mission is to help you become so obsessed with who you are that you stop questioning whether you're good enough to make it happen (because you absofuckinglutely are) and start doing it your way.
And that is what Club Wild Card is built on.
What our current members are saying…
Is this you?
You have everything you need to make this work... so why do you keep getting in your own way?
You're not starting from zero, my love. You've done the courses and followed the strategies, and you genuinely have so much to offer and so many things you want to make. But somehow you still end up in the same loop, overthinking and second-guessing and talking yourself out of the idea you were so excited about yesterday. And that gap between what you know and what you actually do is one of the most frustrating places to live, especially when your head is bursting with ideas.
The Club is TOTALLY for you if...
✓ You're one of the most capable people you know and you still procrastinate like it's your job, because your brain can picture every way it could go wrong before you've even started
✓ Your inner critic has talked you out of more posts than you've ever published, and you're ready to start overthinking the possibility instead of the problem
✓ You've tried other people's strategies and content frameworks and every single one felt like wearing someone else's clothes... cute on them, completely wrong on you
✓ You're multipassionate and you're over being told to pick a niche, because all of your obsessions feel like part of the same story and you want a brand big enough to hold every one of them
✓ You spend more time watching what everyone else is doing than showing up yourself, and you're so ready to be the one people are watching instead
✓ You want to build something completely, undeniably like you, surrounded by women who pick you up when you fall off the bandwagon and remind you who you are when you forget
✓ You want to get paid to be you, making real money and real impact by sharing your magic with the world
The Club is not for you if...
✗ You want a paint-by-numbers formula and someone to tell you exactly what to post on Tuesday at 7pm. In here we build the strategy around you, never the other way round.
✗ You want a quick fix or a content hack that gets you a million followers in 90 days. This is ongoing, wildly fun work for the women who are in it for the long game.
Two bodies of work. One mission: get paid to be you.
Body One: Wildly Obsessed (#BTCPIK)
This is where we deal with the thing that actually holds creative women back... the inner critic and the overthinking and all the ways you get in your own way. We make you so obsessed with yourself and your life that creating stops feeling like something you have to talk yourself into and starts feeling like the best part of your day.
Inside we work on:
☆ Self-esteem and your inner narrative. The story your inner critic tells you about what's possible for you is either building your wildly extraordinary life or quietly getting in the way of it, so this is where we rewrite it. We do it with real, honest, committed inner work rather than toxic positivity, and it's the most important work you will ever do.
☆ Self-idolisation. This is my favourite one, honestly. It's treating yourself like Cher treats Cher, and architecting a life that gives you genuine daily reasons to be proud of yourself, for you and not for the grid. Your hobbies and your style and the way you spend your mornings and all the things you do just because they make you feel alive. When you build a life you genuinely idolise, everything you create reflects it, and people feel it.
☆ Self-trust. Keeping the promises you make to yourself and building such an unshakeable relationship with yourself that when you decide to do something wild, you actually believe you'll follow through... because you've got the evidence to prove it. This is what makes taking action feel natural instead of terrifying.
☆ Self-confidence. Confidence gets built by watching yourself do the things you once thought were beyond you, taking a risk on yourself and discovering you're far more capable than you ever gave yourself credit for. Every leap is a deposit into your confidence account, and it compounds.
Pillar Two: Become Your Industry's Wild Card (Influential AF)
Build a personal brand that's unmistakably, unapologetically you. Taught inside Influential AF Academy.
Once you know who you are, we build with it, and this is where it gets really, really fun. While everyone in your space is busy copying each other, you become the one doing it differently... the one people remember and follow and buy from.
Inside this pillar we work on:
☆ Your Creator Archetype. There are 7 archetypes in my Creator Archetypes System, built and refined over years of working with thousands of creators. When you know yours, you finally understand how you're wired to create and why certain strategies have always felt so wrong for you, so you can build a content rhythm that works with you instead of against you. This is a whole system built for women who want to be known for exactly who they are.
☆ Your history-making brand. A brand built on your actual personality and your actual story, one that goes so far beyond aesthetics and sets you so clearly apart from everyone else in your space that being copied starts to feel like a compliment.
☆ Your dedicated-AF community. A real community of people who are obsessed with you because you're showing up as your most magnetic, fully expressed self. That's what builds an audience that stays and buys and champions you, and it always comes back to who you are.
What’s inside
I have spent years building, teaching and living this work, and Club Wild Card is the most complete (and most fun) container I have ever created for it. Every month is built around one live masterclass, and everything else inside is designed to help you live it, build with it, and get out of your own way while you do.
Here's everything waiting for you inside.
☆ The Hot Seat: Weekly Live Coaching
Every week I show up live for you, and this is nothing like a webinar or me reading off a slide deck. You bring your real stuff, the block you can't get past or the piece of content your inner critic won't let you post, and we work through it together in real time. The women who show up to these calls consistently are the ones who transform the fastest, because there's something about being seen and coached live that no course on the internet can replicate
☆ Members-Only Group
The women inside this community are serious, self-aware, creative, and deeply committed to this work. The conversations, the collaborations, the moments where someone says something that completely reframes how you see yourself that stuff is priceless. And it happens constantly.
This is also where you find the women who pick you up when you fall off the bandwagon, who remind you who you are when you forget, who make you better by being in your orbit.
☆ The Monthly Focus
This is the heart of Club Wild Card.
Every month I teach a brand new live masterclass on one big theme, and the whole month inside the club is built around it, from the Hot Seat calls to the conversations in the community.
That means you're never just collecting information, you're actually living it and building with it, and it's never the same month twice (perfect for those of us who get bored easily). You'll finish every month having genuinely shifted something, and that's what I design every masterclass around.
☆ Course Library and Resources
Immediate, full access to every course inside the Wild Card world including the Influential AF Academy, Cool AF Academy & Resources. Plus every new course I add as the club grows. Years of my best thinking, teaching, and frameworks.
"The research assignment in the welcome module is mindblowing. This is something I had been wanting to do for such a long time, and now that I'm doing it, it's giving me so much clarity on deciding who to follow and why. I was feeling overwhelmed before now it's so much more intentional."
☆ Creator Archetype Deep Dive
Most people meet their Creator Archetype through a quiz result and a single email. Inside the club, you go so much further. You get your full archetype deep dive how you are wired to create, what naturally lights you up, why certain strategies have always felt right (or wrong) for you, the specific patterns that cause you to self-sabotage, and exactly how to build a personal brand and a content rhythm that works with your archetype rather than against it.
☆ Exclusive Content and Daily Q&A
Content and conversations that live only inside the club. Daily Q&A where I answer what is actually coming up for the community right now not pre-planned topics, but whatever is real and alive and present for the women inside.
What's coming up inside the Club
Every month inside Club Wild Card is built around one live masterclass, which means there's always something new to get obsessed with. Join now and you're in for every single one of these. Plus instant access to the replays of every masterclass that came before.
☆ SEPTEMBER · ON NOW Magneticmaxxing: Using Your Intra Ego to Build a Personal Brand People Are Obsessed With We build your Intra Ego, the most magnetic version of you, and then bring her to life in your content and your brand, including the world-building that makes people genuinely obsessed.
☆ OCTOBER Get the F Out of Your Own Way (How to LOCK IN and Change Your Life) The inner critic, the overthinking, the procrastinating... this is the month we deal with all of it, so you can finally start overthinking the possibility instead of the problem and lock in on the life you actually want.
☆ NOVEMBER Get Paid to Exist (Money Mindset and Multiple Streams of Income) Your mindset around money and how to build multiple streams of income from being exactly who you are.
Past Group Love
I want you to close your eyes for a second and imagine being so in love with yourself and so at home in who you are that the noise just... quiets, and the inner critic who used to talk you out of everything gets so quiet you almost forget she's there.
You wake up with a head full of ideas and you actually get to make them. You film the thing and wear the outfit and try the new hobby at 45 and put all of it in your content, because your life has become the most interesting show you know.
You are too busy being genuinely fascinated by your own life and your own work and your own creative mind to spiral about whether your last post performed.
→ You wake up and you're excited. You know who you are, and you've built a relationship with yourself so solid and so genuinely obsessed that showing up online is something you want to do, because you have so much you're dying to share.
→ You create something and you post it. No three-hour caption spiral, no talking yourself out of it. You made it for you first, so you hit post and go live your life. The people who are meant to find it find it, and the community that grows around it is full of people who are obsessed with the real, fully expressed version of you.
→ You become the one everyone's watching. While everyone else in your industry follows the same formula, you're over here doing it your way, and that's exactly what makes people stop scrolling and remember your name.
And the confidence that comes from knowing yourself that deeply spills into everything, from your relationships and your creativity to your willingness to take bigger, wilder swings without the fear of failure running the show.
Your whole life starts to feel like it has more colour in it, and you get that delicious feeling of being exactly where you're supposed to be, being exactly who you're supposed to be.
That is what BTCPIK does. That is what's waiting for you inside Club Wild Card.
What it actually feels like to be the Wild Card.
Frequently Asked Questions
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No. And this is the most important thing to understand before you join.
Club Wild Card is a mindset and personal-brand membership. The primary work in here is identity work. Self-concept work. The deep, honest, sometimes-uncomfortable, always-extraordinary work of building a relationship with yourself that is so solid that everything else the brand, the audience, the content, the income grows naturally from it.
That said, business questions are welcome and they come up often. When a member brings a business block, a content question, a pricing decision, or a strategy puzzle to a Hot Seat call, we work it through together. Because business challenges are almost always downstream of identity ones and once you can see that, the strategic answer usually becomes obvious.
The distinction matters. This is not where we lead with funnels and tactics. It is where we do the inner work that makes the funnels and tactics actually click.
If you are looking for someone to teach you tactics in a vacuum, this is not your place. If you are ready to do the work that makes everything underneath the tactics finally make sense, welcome home.
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I hear this one a lot, and I want to be honest about it.
Most personal development gives you frameworks to think about. BTCPIK is a philosophy to live. It is active, ongoing, community-embedded identity work with live coaching, a monthly focus, a creator archetypes system that is unlike anything else out there, and a community of women doing this work alongside you, in real time.
I have had women in this community who have done years of therapy, years of coaching, years of personal development, who have said this hit differently. Because it is not just about thinking differently. It is about actually becoming someone you genuinely idolise.
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Yes. And not in a "we made some upgrades" kind of way.
Club Wild Card is the most complete, most alive version of this work I have ever built. The earlier programs were the seeds. This is the garden. If you have done my other programs, you will recognise the philosophy and go so much deeper because of the live coaching, the community, and the monthly focus rhythm. If you haven't, you are arriving to the full picture from day one which is honestly such an exciting place to start.
Either way, you are not repeating yourself. You are arriving where this was always going.
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Honest answer? Most members do not "make time" for this in the way you make time for a course. They weave it into their lives. The bi-weekly Hot Seat calls are the anchor. Everything else — the courses, the community, the monthly focus content you engage with at the pace that works for you.
This is not designed to be one more thing on your already-overwhelming plate. It is designed to be woven into how you move through your weeks so the inner work is happening while you are also living your life, not after you finish your to-do list.
A few hours a week creates real, lasting momentum. That is the rhythm.
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You can. Full stop.
The minimum 3-month commitment exists because identity work compounds over time, and one month inside the club is not enough for the shifts to actually root. After your initial 3 months, you can cancel anytime. No friction, no guilt, no chase.
My intention is that you stay because this work has changed your life and you genuinely never want to leave. Not because you are locked in.
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Thats what the hot seats are for and the Q&A, any support. you need personal to your experience, this is how you get it. There are however 1:1 deep dive intensives you can book with me inside of the club!
If not now, when?
My love, I'm not here to fear monger you, but I will say this.
The version of you that you keep imagining, the one who knows who she is and creates without the self-doubt and is getting paid to be exactly who she is, isn't waiting for more information or the perfect moment when everything finally feels ready.
She's waiting for you to get out of your own way and deal yourself in.
And every month you stay in the in-between, overthinking the problem instead of the possibility, is another month of content that doesn't quite feel like you, and another month of watching other people build the kind of life you know, deep down, you'd do in a far more interesting way.
So I want to ask you something, and I want you to sit with it instead of scrolling past.
→ Who would you be right now if you had started this work a year ago?
→ What has getting in your own way actually cost you, in your business and in your life?
→ What would happen if your wild side became the whole brand?
→ How much fun could this actually be?
what you get inside
What you get when you join
Club Wild Card
✦ The Monthly Masterclass, a brand new live masterclass every month · included
✦ The Hot Seat live coaching with Erin, weekly · included
✦ Members-only community · included
✦ Cool AF Academy (#BTCPIK), Influential AF Academy + resources · included
✦ Exclusive content + daily Q&A · included
✦ Every new course and resource added as the club grows · included
Investment Options
→ Monthly · $197 USD month
3-month minimum, then cancel anytime
The way most members start. Pay-as-you-go, no long-term lock-in, full access from day one.
→ Yearly Access · $1997 USD year
for women committed to staying a while (two months free)
Are you ready to be a Wild Card?
My love, I truly believe you have so much more going for you than you're giving yourself credit for, and I've seen it so many times... the most brilliant, creative, wildly multipassionate women I have ever worked with are often the ones who struggle the most to see their own genius.
The self-doubt is loudest in the people who have the most to offer, and that's no coincidence. It's just fear doing what fear does, trying to keep you safe by keeping you small.
But you were never meant to blend in, and you wouldn't be here if you wanted to.
Your weird mix of passions and your refusal to follow the rules are exactly what's going to make you unforgettable, and you want to become so completely, unapologetically obsessed with who you are that you create from that place and build from that place and live from that place. And when you do, when you genuinely become the coolest person you know and let yourself be your industry's wild card, the brand and the audience and the income and the extraordinary life... they follow. They always follow.
That's the promise of this work and the promise of this club, and I would be so honoured to do it with you.