Become the coolest person you know and build an Influential AF personal brand
A monthly membership for women who are ready to fall so deeply in love with who they are that building a personal brand, growing an audience, and living an extraordinary life becomes inevitable.
Can I be honest with you?
The reason you keep procrastinating, self-sabotaging, and playing small has nothing to do with your strategy.
Every time you see a new posting schedule, content hack, or social media system, your logical brain thinks maybe this will be the thing that finally makes me consistent.
But deep down, you already know your problem has nothing to do with the tools or the systems.
The real problem is you. And I say that with so much love and empathy.
You already know your lack of consistency comes from your self-doubt, your self-concept, your lack of confidence, your perfectionism. Every time you promise yourself things will be different, just like clockwork, you end up self-sabotaging, playing small, and getting in your own way again.
After coaching thousands of women for over a decade, I can tell you: the only, and I mean the only, consistent difference between the women who succeed and the ones who don't, is that the ones who succeed know themselves, trust themselves, and above all, genuinely like themselves.
You and I both know that for where you're at, you don't need more information.
You don't need a better strategy. What you need is to become so obsessed with who you are, so in love with your own uniqueness, so deeply trusting of yourself, that sharing your work and your art with the world stops feeling like a risk and starts feeling like the most obvious thing in the world.
That is what Becoming The Coolest Person You Know is about.
And that is exactly what this club is for.
The philosophy behind everything #BTCPIK
This is the work that changes everything else.
I want to tell you where BTCPIK came from, because I think it matters.
In 2020, I left a long-term relationship that had, over many years, quietly chipped away at my self-esteem and my confidence. I didn't even fully realise how much until I was on the other side of it.
So I spent the year that followed doing something I'd never really done before. I dedicated my alone time to becoming obsessed with becoming myself.
Not in the traditional personal development way. Not journaling prompts and affirmations, I mean I actually started doing all of the cool stuff I'd always wanted to do. I started Muay Thai, got a motorbike. I let myself dance. I let myself be the wildly creative, multi-passionate, chaotic, beautiful person I actually am and I allowed myself to enjoy every moment of it.
And something extraordinary happened.
I felt more alive than I had in years. I was so full of my own life, so genuinely obsessed with what I was building and who I was becoming, that it spilled over into everything I created. People felt it. I started getting comments and messages every day “you’re such a vibe” “I cannot stop watching you”.
The numbers followed. My income tripled. My audience exploded. My content became magnetic in a way it had never been before. Not because I learned a new strategy. Because I finally became the coolest person I know.
That experience became my life philosophy. At the end of 2021, I coined the term Becoming The Coolest Person You Know… or BTCPIK. I’m so committed to it I have it tattooed on my arm.
Because here is what I truly believe, with everything I have. When you know who you truly are and you embrace your own uniqueness unapologetically, magic happens. I have helped more people build a successful personal brand by helping them tap into their uniqueness, through their hobbies, their interests, their personality, their energy than I ever have with a content calendar or a Canva template.
The magic isn't in the strategy. The magic is in you.
When you become the coolest person you know. When you genuinely like yourself, trust yourself, idolise yourself, everything changes.
Perfectionism downgrades, because you like yourself enough to just share the thing. Comparison loses its grip, because you're too busy being fascinated by your own journey to be threatened by someone else's. The fear of judgment softens, because when you think you're the coolest person you know, what other people think just… doesn't matter.
And that is when standing out, creating from your real voice, and building a community of people who are obsessed with you stops feeling impossible. Because it isn't.
My people are not lacking information. They are paralysed. Riddled with self-doubt. Questioning themselves every single time they go to take action. My mission is simple. To help you become so obsessed with who you are that you stop questioning whether you' are evn good enough to make it happen. (because you absof*ckinglutly are)
That is BTCPIK. And that is what this club is built on.
Past Group Love
Is this you?
You have everything you need to make this work. Yet somehow it still feels so hard…
You're not starting from zero, my love. You've been in this space for a while. You've done the courses, followed the strategies, invested in yourself, and you genuinely have so much to offer.
But somehow you still find yourself stuck in the same loop. Consuming more than you're creating. Knowing what to do but not doing it. And honestly? That gap between what you know and what you actually do is one of the most frustrating places to live.
Trust me, I've been here.
The Club is TOTALLY for you if…
✓ You've tried other people's strategies and content frameworks and every single one of them has felt hollow… kinda like you were wearing someone else's clothes
✓ You spend more time watching what everyone else is doing than actually showing up yourself, and the comparison is quietly crushing you
✓ You know you have something unique.. a perspective.. a gift, but you don't fully trust it enough to put it out there, and the few times you have, the sound of cricket’s scared the sh*t out of you.
✓ You're tired of battling with yourself every time you go to post. Isolated and second-guessing whether it's good enough, whether anyone will care, whether you should bother at all
✓ You want to build something that feels completely, undeniably like you, and you want to do it surrounded by women who are doing the same work, who pick you up when you fall off the bandwagon, who remind you who you are when you forget
The Club is not for you if…
✗ You're looking for business strategy, sales funnels, or marketing tactics, that is not what we lead with here. This is identity work that makes those things click afterwards.
✗ You want a quick fix or a content hack that will get you to a million followers in 90 days. This work is real, ongoing, and most extraordinary for the women who commit to it for the long game.
Two bodies of work. One mission: get paid to be you.
Pillar One: BTCPIK
Become the coolest person you know.
This is the foundation. The work that changes everything else. Before strategy, before content, because none of it works the way it's supposed to until this part is done.
Inside this pillar we work on:
☆ Self-esteem and your inner narrative.
The story you are telling yourself about what's possible for you, about your own worth, about whether you have what it takes, that story is either building your life or quietly dismantling it. This is where we change it. Not with toxic positivity. With real, honest, committed inner work. It takes discipline. It takes diligence. And it is the most important work you will ever do.
☆ Self-idolisation.
This is my favourite one, honestly. It is about architecting your life in a way that gives you genuine, daily reasons to be proud of yourself, not for the grid, not for the comments, but for you. Your hobbies. Your style. The way you spend your mornings. The things you pursue just because they make you feel like the most alive version of yourself. When you build a life you genuinely idolise, everything you create reflects that, and people feel it.
☆ Self-trust.
Doing what you say you're going to do. Keeping the promises you make to yourself. Building such a solid, unshakeable relationship with yourself that when you decide you're going to do something, you actually believe you'll follow through, because you have the evidence to prove it. This is the foundation that makes taking action feel natural instead of terrifying.
☆ Self-confidence.
Confidence is not something you're born with or without. It is built through progress. Through watching yourself do things you once thought were beyond you. Through taking a risk on yourself and winning. Through falling down, getting back up, and realising the falling didn't kill you. Every time you step outside your comfort zone and discover you're more capable than you thought — that's a deposit into your confidence account. And it compounds.
Pillar Two: Influential AF
Build a personal brand that is unmistakably, unapologetically you.
Once you know who you are, we build with it. Because that is when it gets really, really fun.
Inside this pillar we work on:
☆ Your Creator Archetype.
There are 7 archetypes in my Creator Archetypes System — built and refined over years of working with thousands of creators. When you know yours, everything becomes clearer: what to create, how to create it, why certain things have always felt more natural to you than others, why certain strategies have never quite worked. This is not a personality test. This is a whole system, built specifically for women who want to create and be known for who they are.
☆ Your history-making brand.
A brand that goes so far beyond aesthetics it almost makes aesthetics irrelevant. A brand built on your actual personality, your actual values, your actual story — one that resonates so deeply with the right people, and differentiates you so clearly from everyone else in your space, that being copied stops being a threat and starts being a compliment.
☆ Your dedicated-AF community.
Not followers. Not a number on a screen. A real community of people who are obsessed with you because you are showing up as your most magnetic, most expressed, most fully alive self. That is what builds an audience that stays, that buys, that champions you. And it all comes back to the same thing. It always comes back to who you are.
whats inside
I have spent years building, teaching, refining, and living this work. Club BTCPIK is the most complete container I have ever created for it.
Every part of it has been designed to either deepen the inner work, sharpen the outer work, or build the community that holds you while you do both.
Here is everything that is waiting for you inside.
☆ The Hot Seat: Bi-Weekly Live Coaching
Twice a month, I show up live for you. And I want to be really clear about what this means. this is not a webinar. This is not me presenting a slide deck.
This is you bringing your real stuff the block you can't get past, the piece of content you can't quite get out, the identity question that keeps you up at night and me working through it with you, in real time. The women who show up to these calls consistently are the ones who shift the fastest. There is something about being seen and coached live that no course on the internet can replicate.
☆ Members-Only Group
The women inside this community are serious, self-aware, creative, and deeply committed to this work. The conversations, the collaborations, the moments where someone says something that completely reframes how you see yourself that stuff is priceless. And it happens constantly.
This is also where you find the women who pick you up when you fall off the bandwagon, who remind you who you are when you forget, who make you better by being in your orbit.
☆ The Monthly Focus
Every month, we go deep on one thing.
One specific area of the inner or outer work, one set of practices, one reframe designed so you are never just accumulating information, you are actually integrating it, living it, building with it. Y
ou will finish every month having genuinely shifted something. That is the intention, and that is what I design every focus around.
☆ BTCPIK Course Library and Resources
Immediate, full access to every course inside the BTCPIK Method — including the full Influential AF Academy, BTCPIK resources and the upcoming BTCPIK Course which I am genuinely so excited about. Plus every new course I add as the club grows. Years of my best thinking, teaching, and frameworks.
"The research assignment in the welcome module is mindblowing. This is something I had been wanting to do for such a long time, and now that I'm doing it, it's giving me so much clarity on deciding who to follow and why. I was feeling overwhelmed before now it's so much more intentional."
☆ Creator Archetype Deep Dive
Most people meet their Creator Archetype through a quiz result and a single email. Inside the club, you go so much further. You get your full archetype deep dive how you are wired to create, what naturally lights you up, why certain strategies have always felt right (or wrong) for you, the specific patterns that cause you to self-sabotage, and exactly how to build a personal brand and a content rhythm that works with your archetype rather than against it.
☆ Exclusive Content and Daily Q&A
Content and conversations that live only inside the club. Daily Q&A where I answer what is actually coming up for the community right now not pre-planned topics, but whatever is real and alive and present for the women inside.
Past Group Love
I want you to close your eyes for a second.,. and I want you to imagine what it would actually feel like to be so in love with yourself, so at home in who you are, that the noise just… quiets.
You are not waking up and immediately spiralling about whether your last post performed. You are not spending three hours crafting a caption and then talking yourself out of posting it. You are not watching what someone else is doing and wondering why TF it is not working for you the same way.
You are not doing any of that because you are too busy being genuinely fascinated by your own life and your own work and your own creative mind.
→ You wake up and you are excited. Not because you have a perfectly planned content strategy. Because you know who you are. Because you have done the work to build a relationship with yourself that is so solid, so loving, so genuinely obsessed, that showing up online is not something you have to talk yourself into it is just something you want to do, because you have so much you actually want to share.
→ You create something and you post it. And you do not sit there refreshing it for three hours, waiting for the world to validate you because you made it for you first. The people who are meant to find it, find it. And the community that grows around it is full of people who are obsessed with the real, full, expressed version of you. Not a carefully curated performance of you.
And the confidence that comes from knowing yourself that deeply? It transfers into everything. Your relationships. Your creativity. Your willingness to take up space. Your ability to take bigger swings without the fear of failure running the show.
Your whole life starts to feel like it has more colour in it. More aliveness. More of that feeling that you are exactly where you are supposed to be, being exactly who you are supposed to be.
That is what BTCPIK does. That is what is waiting for you on the other side of this work.
What it actually feels like to be the coolest person you know.
Frequently Asked Questions
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No. And this is the most important thing to understand before you join.
Club BTCPIK is a mindset and personal-brand membership. The primary work in here is identity work. Self-concept work. The deep, honest, sometimes-uncomfortable, always-extraordinary work of building a relationship with yourself that is so solid that everything else the brand, the audience, the content, the income grows naturally from it.
That said, business questions are welcome and they come up often. When a member brings a business block, a content question, a pricing decision, or a strategy puzzle to a Hot Seat call, we work it through together. Because business challenges are almost always downstream of identity ones and once you can see that, the strategic answer usually becomes obvious.
The distinction matters. This is not where we lead with funnels and tactics. It is where we do the inner work that makes the funnels and tactics actually click.
If you are looking for someone to teach you tactics in a vacuum, this is not your place. If you are ready to do the work that makes everything underneath the tactics finally make sense, welcome home.
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I hear this one a lot, and I want to be honest about it.
Most personal development gives you frameworks to think about. BTCPIK is a philosophy to live. It is active, ongoing, community-embedded identity work with live coaching, a monthly focus, a creator archetypes system that is unlike anything else out there, and a community of women doing this work alongside you, in real time.
I have had women in this community who have done years of therapy, years of coaching, years of personal development, who have said this hit differently. Because it is not just about thinking differently. It is about actually becoming someone you genuinely idolise.
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Yes. And not in a "we made some upgrades" kind of way.
Club BTCPIK is the most complete, most alive version of this work I have ever built. The earlier programs were the seeds. This is the garden. If you have done my other programs, you will recognise the philosophy and go so much deeper because of the live coaching, the community, and the monthly focus rhythm. If you haven't, you are arriving to the full picture from day one which is honestly such an exciting place to start.
Either way, you are not repeating yourself. You are arriving where this was always going.
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Honest answer? Most members do not "make time" for this in the way you make time for a course. They weave it into their lives. The bi-weekly Hot Seat calls are the anchor. Everything else — the courses, the community, the monthly focus content you engage with at the pace that works for you.
This is not designed to be one more thing on your already-overwhelming plate. It is designed to be woven into how you move through your weeks so the inner work is happening while you are also living your life, not after you finish your to-do list.
A few hours a week creates real, lasting momentum. That is the rhythm.
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You can. Full stop.
The minimum 3-month commitment exists because identity work compounds over time, and one month inside the club is not enough for the shifts to actually root. After your initial 3 months, you can cancel anytime. No friction, no guilt, no chase.
My intention is that you stay because this work has changed your life and you genuinely never want to leave. Not because you are locked in.
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Thats what the hot seats are for and the Q&A, any support. you need personal to your experience, this is how you get it. There are however 1:1 deep dive intensives you can book with me inside of the club!
If not now, when?
I'm not going to put a fake deadline on this.
I'm not going to tell you there are only three spots left, or that this offer disappears at midnight. That is not how I operate, and frankly it is not how I want to invite you into something I care about this deeply.
What I will say is this.
The version of yourself you keep imagining, the one who knows who she is, who creates without the self-doubt, who shows up in her full power and genuinely loves what she's creating, she is not waiting for more information. She is not waiting for the perfect strategy or the perfect time or the perfect moment when everything finally feels ready.
She is waiting for you to decide.
And every month you stay in the in-between, half-committed to the work, half still trying to find the shortcut around it is another month of creating content that doesn't quite feel like you. Another month of watching other people build what you know, deep down, you are completely capable of. Another month of being a slightly dimmed-down version of the person you actually are.
My love, I want to ask you something honestly. Sit with it don't just scroll past.
→ Who would you be right now if you had started this work a year ago?
→ What has the self-doubt actually cost you, not just in your business, but in your life?
→ Is the discomfort of staying exactly where you are actually smaller than the discomfort of doing something about it?
what you get inside
What you get when you join
Club BTCPIK
✦ The Hot Seat bi-weekly live coaching with Erin · included
✦ Members-only community · included
✦ The Monthly Focus one deep dive every month · included
✦ The BTCPIK Method Course Library Influential AF Academy + resources + the upcoming BTCPIK Course · included
✦ Your Creator Archetype Deep Dive personalised member-only · included
✦ Exclusive content + daily Q&A · included
✦ Every new course and resource added as the club grows · included
Investment Options
→ Monthly · $197 USD month
3-month minimum, then cancel anytime
The way most members start. Pay-as-you-go, no long-term lock-in, full access from day one.
→ Lifetime Access · $2,997 USD one-time payment
For women already in for the long game.
Full lifetime access to everything: every current course, every future course, every Hot Seat call, every monthly focus, for as long as the club exists. If you know you are staying for a year or more, this is the cheaper path and the one that means you never have to think about it again.
Are you ready?
My love, I truly believe you have so much more going for you than you are giving yourself credit for. I have seen it so many times the most brilliant, creative, extraordinary women I have ever worked with are often the ones who struggle the most to see their own genius.
The self-doubt is loudest in the people who have the most to offer. That is not a coincidence. That is just fear doing what fear does trying to keep you safe by keeping you small.
But you don't want small.
You wouldn't be here if you did.
You want to know yourself so deeply that you become completely, unapologetically obsessed with who you are. You want to create from that place. You want to build from that place. You want to live from that place. And when you do when you genuinely become the coolest person you know the brand, the audience, the community, the extraordinary life… they follow. They always follow.
That is the promise of this work. That is the promise of this club. And I would be so honoured to do it with you.
For $197, the only thing left to do is say yes.