For those ready to stop playing small, build a personal brand that's unmistakably them, and become so genuinely, unapologetically obsessed with who they are that the audience, the income, and the impact become inevitable.
This 1:1 month-long Intensive is for the women who know there's more. The ones who have been in this space long enough to know that the strategy isn't the problem. The ones who have done the courses, followed the frameworks, tried the content plans and still find themselves stuck in the same loop of self-doubt, inconsistency, and not quite showing up as the full, most magnetic version of themselves.
This feeling? It's not something to push through with a new posting schedule. It's something to listen to.
Because some women are here to build a business and follow the blueprint. But that is not you. You are here to embrace your uniqueness, and turn your coolest self into a wildly profitable personal brand.
What your soul is actually craving is:
☆ To know yourself so deeply that showing up online stops feeling hard and starts feeling incredibly f*cking enjoyable
☆ To build a personal brand that is so completely, undeniably you that your dream opportunities flow consistently
☆ To create from a place of genuine self-trust, self idolisation and honestly… just VIBES.
☆ To become the coolest person you know, and let everything else follow from there
You are not starting from zero. You've been in this space for a while. You've invested in yourself, you've done the work, and you genuinely have so much to offer.
But somehow you still find yourself hesitating before you post. Still battling with perfectionism. Still watching what everyone else is doing and wondering why it isn't clicking the same way for you.
Here's the truth I've learned from coaching thousands of women over more than a decade: the gap between what you know and what you actually do has nothing to do with information. It's a self-concept problem.
The women who build the brands, the audiences, the extraordinary lives they are not the ones with the best strategies. They are the ones who genuinely know themselves, trust themselves, and above all and f*cking obsessed with themselves.
That is what this Intensive is built on.
My babe, you know you are meant to:
Show up with a voice so clear and so distinctly yours that your people find you and never leave
Build a personal brand that doesn't just stand out, it stands for something, we are talking lead a movement kinda brand.
Create content that feels as alive as you do when you are vibing with yourself and your life, but like… consistently.
Stop watching from the sidelines not making use of your epic potential.
But lemme guess what's in the way:
You keep defaulting to what you think you should be doing instead of what actually lights you up
The self-doubt is louder than the self-trust, and every time you go to create, you talk yourself out of it
You've tried frameworks that felt like wearing someone else's clothes and you're done pretending they fit
What you crave is the version of yourself you already know is in there but you just don’t know how to access her…
This Intensive is how we bring her out.
magnetic AF
intensive
This is not a strategy session. This is the month that changes EVERYTHING.
In our time together, we go deep on both pillars of the BTCPIK method: the identity work that makes everything click (BTCPIK), and the personal brand work that lets the world see who you actually are (Influential AF). Together, they form the most complete, most personalised version of this work I offer.
I am your second brain, your creative co-conspirator, your mirror. I will use over a decade of brand strategy, content creation, and personal development work and my own lived experience of building a life and brand I genuinely idolise to help you find the version of yourself and your brand that finally feels true.
Past client work has looked like:
Identifying a Creator Archetype that reframed an entire content strategy and made showing up feel effortless
Overhauling a brand from the inside out moving from polished-but-generic to unmistakably personal
Rebuilding the self-trust and ideneity needed to actually create and post consistently without the self-sabotage cycle
Developing a brand voice, visual world, and content approach that finally felt like home
How it works
Our month together is structured to give you both the space to go deep and the momentum to actually move:
An initial 2-hour deep dive: We go all in on the identity and brand work: your self-concept, your Creator Archetype, your brand's unique point of view, and the inner narrative that's been running the show
A comprehensive personal brand and identity roadmap built specifically for you, your archetype, your voice, your content approach, your next moves, all in one place
Unlimited message support for the full month because the real shifts happen between the sessions, and I want to be there for them
A 60-minute implementation session at the end of the month to consolidate, lock in, and send you forward with full clarity and momentum
Many clients experience the kind of clarity and shift in this month that they've been trying to create for years. The combination of personalised identity work, real-time support, and having someone who truly sees your potential reflected back to you… it moves fast.
For those who want to continue the work, there is the option to extend into an ongoing coaching relationship or Club BTCPIK, where the community, the monthly focus, and the live coaching keep the momentum building.
Investment: $1997 USD (Limited Spaces Available)
A note from me
Hey, I'm Erin May Henry content creator, brand founder, and the woman behind BTCPIK and Influential AF.
I started building online in 2010. Since then I've served over 5000 students, grown a YouTube channel and community to over 150,000, built two brands from the ground up, and most importantly, completely rebuilt my relationship with myself.
The BTCPIK philosophy didn't come from a content strategy. It came from a year I spent after a long-term relationship ended, deliberately becoming the most fully-expressed, genuinely-obsessed-with-life version of myself I had ever been. I started Muay Thai. Got a motorbike. Learned to DJ. Let myself be the chaotic, creative, multi-passionate person I actually am. And everything the content, the audience, the income.. followed. Not because I found a better tactic. Because I finally became the coolest person I know.
I have it tattooed on my arm. That's how much I mean it.
And I have helped more women build magnetic personal brands by helping them do this work than I ever have with a content calendar.
Along side my work as a mentor I run and am head creative director of a thriving creative agency. We work with incredible founders (just like you) to bring their brand campaigns to life and produce corporate level productions.
This Intensive is for you if:
☆ You know your problem isn't strategy, it's that you don't fully trust being yourself yet (or you don’t know how), and it's costing you everything
☆ You've tried other people's frameworks and every single one has felt off, but you don’t know why.
☆ You're tired of creating content that doesn't quite feel like you, and you're ready to figure out what "like you" actually means
☆ You want someone to see your potential clearly, reflect it back to you, and build a real, personalised roadmap for bringing it to life
☆ You're ready to stop being a slightly dimmed-down version of yourself and become genuinely, unapologetically obsessed with who you actually are
but babes, not if…
✗ You're looking for a done-for-you content plan or a social media shortcut this is identity and brand work first, tactics follow
✗ You want a quick fix this is the real work, and it is most extraordinary for the women who come in ready to go deep
What the work actually looks like on the other side
Imagine waking up and knowing exactly who you are. Not as a concept but as a felt truth that makes creating feel obvious.
You post something and you don't sit there refreshing it, waiting for the world to tell you it was worth it. You made it for you first. You know it's true. And the right people feel that.
You stop watching what everyone else is doing because you are too fascinated by your own journey, your own creative mind, your own life, to be threatened by someone else's.
The comparison quiets. The perfectionism softens. The self-doubt that used to run your content strategy starts to lose its grip because you have done the work to build a relationship with yourself that is so solid, so genuinely loving, that sharing your work stops feeling like a risk.
That is BTCPIK, that is Becoming Magnetic AF. That is what this Intensive is built to create. And that is what's waiting for you on the other side.