Rediscover your coolest, most confident self
A four-module self study course for women who are done watching their own life from the sidelines, and are ready to become hot rich and happy.
You already know she's in there.
The version of you who backs herself, who takes up space without apologising for it, who creates content and launches things and makes moves without spending three weeks talking herself out of it first. She's not some future version of you that you have to become. She's already in there. She always was. You've just been letting the wrong voice run the show.
That's what this course is about. Not becoming someone completely different, but becoming the version of you that you actually trust.
Here's what's actually going on.
You are not lazy, undisciplined and your are definitely not unmotivated. You do not lack ideas or talent or the ability to figure things out. What you lack is a solid enough relationship with yourself to back yourself when it really matters, and that gap, that hesitation is whats keeping you from doing epic things in your life.
It shows up when you have an idea and you sabotage it before it has a chance to breathe. When you see someone else doing what you want to do and instead of feeling inspired you feel behind. When you outsource every decision to AI, your partner, another coach, anyone but yourself. When you know what you need to do and you still don't do it, and then you spend the rest of the week in a low-grade shame spiral about the fact that you didn't.
It shows up when your life feels like it's happening to you rather than being created by you. When you're surviving one day to the next instead of actually living. When you look at the people you admire and think "how are they so confident?" and then immediately answer your own question with "well they're just different to me."
They're not different to you. They just learned a way of thinking that you haven't learned yet.
And that's exactly what Cool AF Academy is going to teach you.
This is not a course about becoming a new person.
It's not going to ask you to burn your life to the ground to rebuild your way to confidence or do some 75-Hard BS or become a completely different person.
None of that works long-term and honestly it's exhausting.
Cool AF Academy is built on the idea that your most magnetic, most confident, most extraordinary self is not something you build from scratch. She already exists. She's been buried under years of conditioning, comparison, self-criticism and playing it safe. Your job is not to become her. Your job is to excavate her. And that's exactly what this course does, module by module, in a way that is practical and grounded in real psychology and actually fun.
Because that's the other thing. This is not supposed to feel heavy. It's not that deep. You're not broken and you don't need fixing.
You just need to change the lens your looking at yourself through.
Module 01 Self-Esteem
Everything starts here because how you see yourself determines everything else. In this module you are going to meet your inner critic, understand exactly why she showed up and what she has been costing you, and then fire her and replace her with something infinitely more useful: your inner idoliser. The part of you that scans for evidence of how extraordinary you already are rather than constantly cataloguing everything that's wrong.
You will also do some of the most powerful self-discovery work of your life, not in a heavy therapy kind of way but in a genuinely exciting "oh that's actually who I am" kind of way, and you will rewrite your own story from the contamination arc the inner critic has been telling to the redemptive arc that is actually true.
By the end of Module 01 you will be seeing yourself through a completely different lens. And everything that comes after builds on that.
Module 02 Self-Idolisation
This is the fun one and also one of the most underrated concepts in personal development: the idea that your external world should be a mirror of your internal world, and that when those two things are misaligned that gap is exactly where self-doubt lives.
In this module you are going to stop collecting other people's lives on Pinterest and start actually building yours. You will create your Minimum Viable Dream Life, find the hobby or interest that holds the key to your aliveness, and start directing your life with intention instead of just letting it happen to you. Not when you have more money or more time. Right now, with what you have.
This is the module where the work stops being just internal and starts showing up in your actual days.
Module 03 Self-Trust
This is the one that changes everything, because without self-trust none of the other work sticks. You can change your lens and romanticise your life all you want but if you keep abandoning yourself the moment things get uncomfortable it will all fall apart.
Self-trust is built the same way trust is built in any relationship: through consistency, through kept promises, through showing up for yourself even when it's hard. In this module you are going to audit exactly where you have been outsourcing your power, learn the TRUST formula for compounding self-belief over time, and do the 30-day proof: the assignment that will give you more self-trust than years of thinking about it ever could.
This is also where you will learn the difference between genuine exhaustion and fear dressed up as exhaustion, which is one of the most useful things you will ever learn about yourself.
Module 04 Self-Confidence
By the time you get here you will have changed the lens, built the life, and kept your promises to yourself. Module 04 is about making all of that permanent.
Using Albert Bandura's four sources of self-efficacy, you will build the infrastructure that keeps your confidence alive long after the course ends, and you will learn what to do when the momentum drops (because it will) so that a bad week never becomes a bad month again. You will also build your personal Confidence Comeback Kit, a practical protocol you can run any time life tries to take you out, so that getting back to yourself takes hours instead of weeks.
This is not the end. This is the beginning of the version of you who knows how to stay.
This if for you my love if..
You have big dreams for your life and your work but your self-doubt is louder than your ambition and has been for a while now.
You know what you need to do but you keep talking yourself out of it, waiting until you feel ready, and watching other people do the things you want to do while you stay in the planning stage.
You are tired of outsourcing your confidence to other people's opinions and you are ready to become someone who actually trusts herself.
You want to build a life and a brand that genuinely feels like you, not a performance of who you think you should be.
You have done mindset work before and it helped but it didn't stick, and you are ready for something that actually gives you the tools to make the shift permanent.
Student Love
What's on the other side of Cool AF Academy?
→ You stop sabotaging your own ideas before they have a chance to breathe and you actually start doing the things you have been talking about doing for months.
→ You walk into rooms, conversations, and opportunities knowing who you are, which means you stop needing everyone else's opinion before you can make a move.
→ You have a life that actually looks and feels like you !your rituals, your space, your hobbies, your days rather than a life that just kind of happened to you by default.
→ You know the difference between genuine exhaustion and fear dressed up as rest, which means you stop using "I'm tired" as a reason to hide and start showing up even on the hard days.
→ You have a self-trust track record you can actually point to, proof in your own handwriting that you are someone who keeps her word to herself, and that changes how you move through everything.
→ You stop outsourcing your confidence to other people's opinions and you start making decisions from your own gut, faster and with way less drama than before.
→ You have a system for getting back to yourself when life tries to take you out, so a bad week stays a bad week instead of becoming a bad month.
→ You feel genuinely, embarrassingly obsessed with your own life and you stop feeling guilty about that because you understand now that self-obsession is not selfish, it's the whole point.
Hey, I’m Erin
Becoming the coolest person I know is not only my life philosophy… but my number one life mission as well.
BTCPIK, Becoming The Coolest Person I Know, came out of my own journey of figuring out what it actually takes to become someone you genuinely admire. Not the performed version. Not the highlights reel version. The real one, the woman who backs herself even when she's scared, who has built a life that actually looks like her, who trusts herself enough to go all in without needing everyone else's permission first.
I have a degree in marketing and PR, I have mentored thousands of women over more than a decade, I have spoken at VidCon, been featured in the Daily Mail multiple times, and built a personal brand that has opened doors I genuinely couldn't have imagined when I started. But more than any of that, I have done the work that this course teaches. Every single framework, every tool, every assignment in Cool AF Academy came directly from my own experience of becoming the coolest person I know.
I built this course because I know that the most important work you will ever do is the work you do on your relationship with yourself. And I wanted to give you the most practical, most grounded, most genuinely useful version of that work that I could.
This is it.
What’s Inside
Instant access to all four modules of Cool AF Academy, including eighteen powerful videos, all course actions and assignments, the MVDL map, the self-trust wheel, the TRUST formula, the inner idoliser exercise, the 30-day proof framework, the narrative identity rewrite, and your personal Confidence Comeback Kit.
No ongoing subscription. No upgrade you need to buy to get the full experience. Just the course, the tools, and everything you need to become someone you are genuinely obsessed with.
$197 USD
$97 Until Friday 14th August 12PM AEST
One payment. Instant access. Yours to keep.
Here is the thing I want you to sit with before you decide.
The version of you who is confident, who backs herself, who has a life that genuinely feels like hers, who creates and launches and shows up without spending three weeks talking herself out of it first, she is not waiting for you somewhere in the future. She is already in there. She always was.
Cool AF Academy is just the fastest way I know to get her out.
She was always in there. Come and find her.