It’s time to get paid to be you.

Create content that is as unique as you are, become the leader of your own fiercely dedicated community, and finally get paid to be YOU online. Say goodbye to playing by someone else's rules and hello to creating the internet you've always dreamed of using The Creator Archetypes.

influential AF’s Content Archetypes align your content strategy with your natural strengths and interests as a content creator (and human).*

Whether you're a service provider, a coach, a visionary, or something else entirely, knowing your archetype is like having a roadmap to content that feels made for you. Because it is.

This isn't about fitting you into a box or following a “one size fits all” social media strategy.  It's about finding your unique approach to creating for your business.*

And here’s where the magic happens: When you show up with this kind of real, genuine energy, your audience can’t help but want to be a part of it. They're not just engaging with your content, they're connecting with YOU on a whole new level.

That’s the kind of influence that creates 100k followers, sold-out offers by being you & an endless stream of exciting opportunities.

let’s redefine what it means to be influential

Because you’re ready.

In fact, it's been on your mind, hasn't it? That burning thought:

I want to become a mega star in the online space. I want to make money and impact people but...

Ah yes, the inevitable “But right now”…

ONE

Your engagement & growth is completely stagnant; despite trying every single piece of content advice out there. Instead of engagement and growth, all you're getting is more self-doubt where creating content feels like a chore. You're questioning every idea, unsure if it's "good enough" or "right" for your audience, and you’re about ready to give up.

TWO

You want to build a “uniquely you” movement online, but you’re worried if you’re TOO yourself you’ll end up ruffling feathers or worse… being canceled. You're playing it safe, mimicking what everyone else is doing & that unique spark inside of you isn’t shining through

THREE

You struggle to make money through your content in your online business, & it leads you to believe you don’t have what it takes to be a CEO. The strict cookie cutter strategies don’t resonate for you & leaves you exhausted & asking “can I actually turn my passion into a business that gets me paid?”

FOUR

You're just tired of the same old strategies everyone's using. Endless posting, hopping on every social media trend, it all just feels exhausting, forced, and fake to you. You're craving a way to build your online presence that doesn't involve hunting down the audio or the trend of the week, but you're not sure your ideas are enough to stand out on their own.

You’re not the only one. 

The traditional strategies that the online business experts like to preach about, overlook one very key step and leave most business owners feeling this way. 

The real "hack"? It needs to start with you. To succeed long-term, your content strategy needs to be grounded in what works for YOU, your business, and your lifestyle.

That’s what Influential AF is here to show you how to do.

So you can confidently say, “I’m tapping into my creativity, really connecting with my audience daily, sharing my passions effortlessly, and actually having fun creating content that is stopping people in their scroll.”

Let’s turn those “buts” into some killer creator confidence and an online voice that’s unmistakably yours.

Student Love

  • "This program is so much more than just creating content and showing up online...”(of course you get the most valuable teaching for that too) It's being able to reconnect with the relationship with myself which has literally been EVERYTHING and is the catalyst for me being able to create the scroll stopping content, showing up online confidently and building my audience. Influential AF Academy has changed the way I approach creating content and showing up online and rather than feeling overwhelmed, forced and icky showing up and creating, I now have my own individual strategy that works for me, my business and lifestyle which feels easy!

    - EMILY DOUGLASS, BUSINESS, BRAND & MINDSET MENTOR

  • “Influential AF Academy helped me to understand how to create a movement and a community online.” I have an online business but I've always wanted to create an online presence. I didn’t know how to do that with my business. Influential AF Academy helped me to understand how I create a movement and a community online whilst also selling my services.

    - SHULE OZEK, SPIRITUAL COACH & ENERGETIC BUSINESS MENTOR

  • This course is a must for anyone looking to grow their personal brand and influence without struggling for years or over complicated tactics! I loved that the trainings are short and actionable, so I could start implementing and gain results and confidence right away! Erin is the real deal!!

    —DIANA

  • Influential AF Academy was the missing piece to me starting my business. Before this programme I was overwhelmed and creating from a space with no structure. I was also struggling to figure out who I was as a person not just a mother. Influential AF Academy completely transformed my way of handing my business and gave me the tools and techniques I needed to become the coolest person I know and full clarity on my audience too. I will always be thank you for this programme and for Erin with her incredible wisdom and knowledge.

    - Riana

  • As someone who has always been afraid of showing up online, the first module of the program was extremely helpful for me to clarify and understand myself on a deeper level and match it with the business I had in mind. This program goes beyond strategies and tactics, it shows you how to tune in with your true authentic self to build a personal brand, and as Erin says, to build a community of loyal fans that actually care about you and your business.

    - Amanda Romero

Influential AF is Changing What It Looks Like To Build A Personal Brand Online

By Prioritising Fun, Creative Freedom, and Developing a Brand That Feels Like You

We're ditching the all-hustle-all-the-time mentality and bringing back the real, the raw, and the fun in building your personal brand online.

It’s more than just a course; it's a movement toward authenticity in the online world. It's for those of us who want to build something that's true to who we are, without burning out. 

We're here to say: let's do it differently. Let’s create content that feels like a chat with a good friend, not a chore. Let's build communities that care about what we share, not just how often we post. 

And let's define success on our own terms—not just by our bank balance, but by how fulfilled and fired up we feel in business, and in life.

Inside Influential AF, we're ditching the pressure cooker of constantly having to show up online. Instead, we're all about creating a brand that's as unique as you are, in a way that's sustainable and actually fun.

Because hey, if it's not fun, it’s not worth it, right?

LET’S MAKE THE ONLINE WORLD A LITTLE MORE HUMAN AND A LOT MORE FUN, TOGETHER.

Let's Talk About Building an In-Demand Personal Brand That's Fueled by Genuine Excitement, Real Connections, and Actually Enjoying The Process. Not Just Likes and Follows. 

Because success to us looks like:

Creativity, originality, authenticity, genuine connections and growing a community that gets us. Sharing stories that resonate with others just as much as they do with us. That feeling of excitement every time we hit “post” on something we really love.

Freedom to express ourselves in our cool way, and trust it’ll connect with our audience. Time to dive into our passions and let them fuel our work. Time to nurture relationships with our followers that go way beyond the screen, turning them into a devoted community confidence to truly be unapologetically ourselves, in every post, every video, every little thing you do. Not just as business owners, but as the full, awesome humans we are.

And, we want influence lots of it but in a way that feels authentic and effortless.

And we want growth, massive, meaningful growth, but on our terms, sustainably and genuinely, without selling out who we really are or watering down what we've got to say.

influential af academy

A self-paced, self-study program (with a twist) that will show you how to create content that is as unique as you are, become the leader of your own fiercely dedicated community, and shape a brand that defies the ordinary and creates a legacy you’re proud of.

FOR THE CONTENT CREATORS AND ENTREPRENEURS

Influential AF Academy Empowers You to Turn Your Online Presence Into a Personal Brand As Cool As You

It's not just another course, it's a whole new way of showing up. 

We're talking about creating something unique, something built on self-belief, self-trust. A brand that is all about you being you. Leading a community that's as into what you do as you are. And making a mark on the world in your own one-of-a-kind way. Having a blast in the process (of course.)

The Secret? Your Creator Archetypes

THE CREATOR ARCHETYPES ARE A PROPRIETARY CHILLPRENEUR FRAMEWORK THAT CHANGES THE GAME OF CONTENT CREATION.

This framework aligns your content strategy with your natural strengths and interests as a content creator (and human), transforming the way you connect with your audience.

This isn't about fitting you into a box. It's about finding your unique approach to creating for your business. GUIDING you toward the style of content that will feel the most effortless FOR YOU.

Whether you're a service provider, a coach, a visionary, or something else entirely, knowing your archetype is like having a roadmap to content that feels made for you. Because it is.

So, forget the one-size-fits-all content strategies. With Influential AF's Creator Archetypes, you won’t just learn how to create content, you'll learn how to create content in a way that's 100% aligned with you

BUT, THE REAL GAME-CHANGER IS THAT PERSONALISING YOUR CONTENT STRATEGY MAKES ATTRACTING YOUR DREAM AUDIENCE FEEL EFFORTLESS

It's not about churning out post after post on a never-ending content treadmill. It's about crafting content that feels right and comes naturally to you making content creation something you’ll actually look forward to. For real.

Think of it like having this secret recipe for your brand, so everything you create just flows because it matches your natural style and inclinations. And not just as a business owner, but as the full, awesome human you are.

Influential AF shows you how to create a content strategy that is grounded in what works for YOU, your business, and your lifestyle. Which makes showing up actually feel fun. 

And here’s where the magic happens: When you show up with this kind of real, genuine energy, your audience can’t help but want to be a part of it. They're not just engaging with your content, they're connecting with YOU on a whole new level. 

It's not about likes and comments. It's about building a community that resonates with who YOU are.

That’s the kind of community that will change your life and business.

Modules


Video Training:
Dive into 16 in-depth and actionable video lessons.

Lifetime Course Access: Revisit the complete Influential AF Academy course whenever you need a refresher, an inspiration boost, or new strategies to elevate your brand. Your access never expires, so your learning journey continues as long as you need it.

Practical Assignments: Each module comes with actionable assignments designed to help you apply what you've learned. These tasks are your stepping stones to effectively implementing the strategies and seeing real results in your brand and audience growth.

If you're ready to disrupt the status quo, unleash your creator confidence, and create an in-demand online brand that feels unmistakably like you, this is your moment.